I have been thinking this from a long time that how rapidly media have advanced. Earlier media was magazines and newspapers but computers and other electronic gadgets have overtaken it now. This all happened in past few years. When I was young I use to entertain myself with comics and reading stories in newspapers but now it’s all about internet and social media.
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Initially newspapers, books, magazines and posters were used to enlighten people about the world. Then it was replaced by Radio and Television but it was not in practice when it was launched because it was an expensive source of media. Eventually Internet hit the media market and everything else seemed to be vanishing. Now we can say that the paper media has disappeared.
A growing share of consumer-goods media spending is shifting away from traditional advertising media (television, radio, print, and outdoor). The proliferation of new media alternatives (online advertising, YouTube, social media, mobile, search engines, apps, etc.) is attracting money once spent on traditional media.
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Traditional Media
· Why traditional media? Not everyone has migrated to the World Wide Web. People not on the Web still look for your ads in newspapers and trade publications. Even if they are web-savvy, they still look to other media for information, whether for reinforcement or variety. If they have made a decision about using a product or service, every time they see the company’s name in the media, that reinforces their correct decision about dealing with the company. (https://www.sparkable.com/marketing/traditional-media.php)
New Media
Why new media? This media came into practice more because it is convenient, cheaper and fast way of advertising. This connects you to your friends and known just in seconds anywhere in the world. This is also preferred because youth use it more and today it is youth world. The online media is also used for education now as you can purchase your books and other reading material online.
Among 26 0f the 32 GWI’s countries people spend more time online than using traditional media. There are few places like UK, Australia, France, The Netherlands, Poland and Germany where traditional media is still being preferred but here also the ratios are very close. Globally, internet users nowadays expend a daily average of 6.09 hours on
online mass media, up from 5.55 hours in 2012(http://insight.globalwebindex.net/hs-fs/hub/304927/file-1414878665-pdf/Reports/GWI_Media_Consumption_Summary_Q3_2014.pdf)
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The statistics in the graph shows how advertising on online media boomed up in an year. There are still others sources of media which are in practice but they seems to be very few against internet. Globally, the percentage change in users of internet is 15% whereas magazine media was 3 time lesser at only 5%. Newspaper media, Radio media and television media showed a decline in their users which shows that now online media is completely replacing traditional media.
Just as the Internet has modified the method Canadians buy music, coordinate vacations, and research school project, it has additionally altered how they interact socially. Across the use of social media, people can share photos and videos, allocate news reports, post their thoughts on blogs, and give in online discussions.
Social media can be:
· Blogs. Short for “web log,” a blog is an online journal in which pages are usually displayed in reverse chronological order.
· Social bookmarking. Social bookmarking sites permit users to organize and share links to websites.
Social network sites. The social networking sites are Facebook, Twitter etcetera
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In the late 1990s, as broadband Internet came to be extra accepted, websites that allowed users to create and upload content started to appear. The early social networking (SixDegrees.com) materialized in 1997. From 2002 onward, a huge number of csocial websiteswere launched. Some – such as Friendster – enjoyed a surge of popularity, merely to fade. Others industrialized niche communities: MySpace, for example, appealed to teenaged music aficionados. By the late 2000s, social media had obtained extensive agreement and a few services obtained huge numbers of users. For example, in November 2012, Facebook proclaimed it had 1 billion users worldwide, of whom 18 million were in Canada. In July 2012, Twitter had an approximated 517 million users, of whom 10 million were in Canada. (http://www.parl.gc.ca/content/lop/researchpublications/2010-03-e.htm)
There is both positive and negative impact of social media on both the groups. The interesting thing is that it is growing at a faster rate than traditional media. Also it is very broad. According to a recent poll, 22% of teenagers log on to their favorite social media site extra than 10 times a day, and extra than half of adolescents log on to a social media site more than a time in a day. Seventy-five percent of teenagers nowadays have personal cell phones, and 25% use them for social media, 54% use them for texting, and 24% use them for instant messaging. (http://pediatrics.aappublications.org/content/127/4/800.full)
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ADVANTAGES OF SOCIAL MEDIA
· Socialization and Communication This helps teen to perform some tasks online better than they can do it offline. Helps them to stay connected with friends and family. Social media participation also can offer adolescents deeper benefits that extend into their view of self, community, and the world, including:
.1. opportunities for community engagement through raising money for charity and volunteering for local events, including political and philanthropic events;
.2. growth of ideas from the creation of blogs, podcasts, videos, and gaming sites. (http://pediatrics.aappublications.org/content/127/4/800.full#ref-10)
· Enhanced Learning Opportunities Students who are in middle and high school they use social media for homework and another group project. For example they can use Facebook out of the class and they can gather and exchange information with each other. (http://pediatrics.aappublications.org/content/127/4/800.full#ref-11)
· Accessing Health Information Adolescents are finding that they can access online information about their health concerns easily and anonymously. (http://pediatrics.aappublications.org/content/127/4/800.full#ref-13)
DISADVANTAGES OF SOCIAL MEDIA
· Cyberbullying and Online Harassment: cyberbullying is digital media against a person in wrong manner. Although “online harassment” is often used interchangeably with the term “cyberbullying,” it is actually a different entity. It is not as common as offline harassment but children using social may increase it. (http://pediatrics.aappublications.org/content/127/4/800.full#ref-16)
· Sexting: Sexting can be defined as “sending, receiving, or forwarding sexually explicit messages, photographs, or images via cell phone, computer, or other digital devices.” (http://pediatrics.aappublications.org/content/127/4/800.full#ref-18)
